Monday, May 16, 2016

[week 7] Neuroscience and Art




What is a soul? What makes up the human subconscious? How do you express and define emotion in terms of science? Neuroscience is an emerging field that attempts to quantify the intangible qualities of the human mind.

“Science needs art to frame mystery, but art needs science so that not everything is a mystery.” This is by far my favorite quote from our readings. Written by Jonah Lehrer, and referenced by Frazzetto and Anker in Neuroculture, I think it articulately sums up the dynamic between art and neuroscience.

Only in recent decades has technology advanced to the point where it is beginning to be possible to for us explain some of the mysteries that shrouds the mind. Because neuroscience addresses subjects that are metaphysical, it is extremely difficult, and even inappropriate, to formulate the subject simply with equations and laboratories. This is where art complements neuroscience, because art shares so many inexplicable qualities with the mind. The mystery, vagueness, and creativity that is art more wholesomely captures the attributes of the mind.

The metaphysical exists, and humans have been aware of it since ancient times. Due to the lack of knowledge, these subjects are often framed in the context of religion, faith, and superstition. Not to say the religion does not have its place among men, I think it is very much necessary. But it does not serve the function of exploring and understanding the human mind.

From how an individual buyer behaves to how nations interact with one another, the study of neuroscience is significant in demystifying human behavior. Due to the philosophical and spiritual nature of the human mind, Art plays a remarkable role in helping better understand and communicate what we know as Neuroscience.


Works Cited 

Bell, Vaughan. "Marketing Has Discovered Neuroscience, but the Results Are More Glitter than Gold." The Guardian. Guardian News and Media, 2015. Web. 16 May 2016.

Frazzetto, Giovanni, and Suzanne Anker. "Neuroculture." Nature Reviews | Neuroscience 10 (2009): 815-20. Web.

Henderson, Linda Dalrymple. "The Fourth Dimension and Non-Euclidean Geometry in Modern Art: Conclusion." Leonardo 17.3 (1984): 205. Web.

Karen Weintraub, Special for USA TODAY. "Brain a 'creativity Machine,' If You Use It Right." USA Today. Gannett, 2013. Web. 16 May 2016.

"Solutions ." Consumer Neuroscience. N.p., n.d. Web. 16 May 2016. 

Ulanov, Ann Belford. Religion and the Spiritual in Carl Jung. New York: Paulist, 1999. Print. 

"What Neuroscience Tells Us About Consumer Desire." HBS Working Knowledge. N.p., 2012. Web. 16 May 2016.

Whitler, Kimberly A. "What Can CMOs Learn From Neuroscience?" Forbes. Forbes Magazine, n.d. Web. 16 May 2016.


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